“Many thousands of people can write code. But only a relative few can get the psychology right. And when it comes to behavior change, the right psychology makes all the difference.”

- BJ FOGG -
Behavior Scientist, PhD
Director of Persuasive Tech Lab at Stanford University

Some of our clients

Featured case

Making people trust in geo-tracking technology

Discover how we crafted a product design that deals with the users privacy concerns about location tracking technology.

“They proven their merits to be one of our essential partners and I’m sure we will keep working together for a long time.”

- IGNACIO MAILHOS -
CEO & Co-Founder, Ottokar

“When a company asks “can we add value that makes life better?”, and then delivers it brilliantly, we believe they’re motivated by the right things.
At AFINA we’re in good company with Ingenious Softworks as a partner”

- DAVID GODFREY-THOMAS -
CEO, Afina International

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