The motor vehicle most used in Asia is the motorcycle. They are a fundamental part of people's lives and so massive and important that when they break down, it's a really big problem. But most bikers don’t know when to change oil, because more than half of the motorbikes are outdated with no oil change indicator. Even some of the new models don’t have it. So J. Walter Thompson Shanghai had an idea for Shell Lubricants and contacted ingenious to make it a reality.
How can the design help extend the lifespan of motorcycles?
Throughout the design process ingenious created a low-cost oil plug that allows vibration and oil level alert when it is necessary to change the lubricant. This in addition to avoiding problems in the engine, extends the life of motorcycles at a very affordable projected cost.
“Ingenious took the seed of our idea and turned it into something very special. They solved the practical, real problems of the product thinking about the user and the way it should interact with people."
Business Director at J. Walter Thompson Shanghai
Shell and JWT are testing the device prior to launching it in several Asian markets.
The product has been ranked as the best idea of the J. Walter Thompson network worldwide.
If you want to make your software, brand, project, product, or service better, more efficient, or more engaging, see us. If you have an idea or need one, we can make it happen.Start a project with us
Copyright © 2017 by Ingenious Softworks Inc. Ingenious Softworks is a registered trademark of Ingenious Softworks Inc. in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement. Could include icons made by Freepik, Taras Shypka, Nice and Serious from www.flaticon.com licensed by CC BY 3.0