The company contracted Ingenious Softworks to redesign their platform in a way that could be engaging for users and really make a positive impact on their work. With that mission our team of experts in behavioral design redefined their products from the perspective of the human needs, capabilities and motivations of the the users, in a way that the platform could engage them in a positive spiral of interactions with the system based on amazing challenges and fun missions carefully balanced to provide the right push that the individuals need at any given time to be more effective and get more sales.
The redesigned CRMGamified platform is the most successful gamification platform in the Microsoft Dynamics CRM ecosystem because it has the ability to understand its users, to challenge them to accomplish objectives that they feel they can actually achieve, and to celebrate with them their professional growth.
We asked Ingenious Softworks for help at the beginning of 2014 and they assigned to us a team comprised by game designers, business consultants and behavioral designers. A that moment we felt our solutions were in the need of an innovation injection to finally become the ultimate engagement and motivation platform that we envisioned.
I will never forget their first impressions ‘Do you really think that these solutions are based in any gamification theory? This is like playing the Mario Bros game but without seeing anything else than the score indicator... You need to tell a story and make the player feeling in control of it... We need to work this hard from the scratch.’
During those months, this guys made us realize that our knowledge in game mechanics was still in its infancy. They completely evolved our understanding about the foundations of gamification. They helped us to introduce the new concepts that finally transformed our solutions, turning them into a completely crafted experience.
Besides the tangible improvements in our product designing and in pushing forward our product roadmap, we also really enjoyed their “way of doing”. They used creative workshops and agile techniques with a superb time usage efficiency involving all the team. I am convinced the help we received by Ingenious Softworks has been a decisive factor for our success in this adventure.”
CEO & Co-Founder, CRMGamified